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The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.
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The Pop Culture Detective Agency is a brand new video series that looks at media through a critical lens with an emphasis on depictions of men and masculinity in movies, television, comic books and video games. http://ift.tt/2pLQ9Dt
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Writer/Producer: Jonathan McIntosh
Motion Graphics: Jonathan McIntosh
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Music: Jonathan Mann